You’ll be scored based on the following key areas:
Customer & Market Orientation
Accessing deep insights from your customers could help you improve your value proposition, retain more business, and win new customers
Brand
Differentiation
Understanding what your customers think and feel about your brand is the bedrock of any marketing plan.
Marketing Strategy & Planning
Marketing is a growth lever that can be used to help position your company to meet the needs of your target market and investing in developing an effective marketing strategy will support your business success.
Effective Communication
After fine tuning your value proposition, it is important to communicate your competitiveness to the right target audience
Budget & Resources
Once you have developed your marketing plan linked your marketing strategy to your business goals, then next step is to ensure that you can implement your marketing plans smoothly and effectively
Specialist Service Providers
Having the right providers on hand is critical for delivering effective campaigns which communicate in the best way possible
Sales Lead Conversion
Driving new customer enquiries into the top of the sales funnel requires a marketing plan that delivers engaging marketing communications, which play to your strengths and points of difference
How it works
This health check is designed to be easy, yet effective in identifying areas of improvement with your marketing activities.
Answer all the questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then pumped through the UBT diagnostic tool to produce your final score.
Action steps
Based on your score we will provide practical next steps for you to take to improve.
